Behind the Lens

Visit the CW Sonderoptic booth at NAB

Visit the CW Sonderoptic booth at NAB

2014 marks the first year that we at CW Sonderoptic will have our own booth at NAB. And we’re going big.

We’ll be right in the heart of the Central Hall (Booth 3626) showing off our latest lenses. The Leica Summicron-C family of cine lenses is growing and the next three focal lengths (21mm, 29mm and 135mm) will be on display and on camera for live demonstration. These are the smallest, most modern lenses available but they have been engineered to deliver a classic, natural look.

Also on hand will be the full line of Leica Summilux-C prime lenses, including the additional focal lengths 16mm, 29mm and 135mm. After only two years in the market, the Summilux-C lenses have already found a home on some of the top films of 2013 and 2014. Not to mention countless commercials from around the world.

The history of moving pictures began with single frame still photography. To honor the tradition of image making, CW Sonderoptic is hosting a gallery of photographs from cinematographers and other industry professionals, all shot with the Leica M Monochrom camera. A selection of Leica cameras will be on display as well.

When the halls start to get too hectic and all the booths are blending together swing by the CW Sonderoptic booth for a little art, technology and image appreciation.

Author
Leitz Cine